HBO's upcoming series Luck is being touted as the next Sopranos. Luck is all about horse racing. Chantal Sutherland is in it too. She plays an exercise rider.
Horse racing definitely has a seedy side. Always has. And this series will definitely magnify it and blow it out of proportion. But so what? Some say there is no such thing as bad publicity (I'm not sure Barbaro's demise helped horse racing), I think that statement is very true here. As long as the show has some focus on gambling (and the preview indicates it), I think this will be good exposure for the game.
The key is that no matter how shady some of the gamblers are, if they even give an inkling that the game can be beat in the long run, it just may spark viewers enough to create new Horseplayers.
The movie Secretariat didn't focus on the gambling aspect of horse racing at all, nor did the rise of Zenyatta. Luck may be the catalyst horse racing needs. Now if only horse racing execs can make a concerted effort to make the game actually winnable in the long run by reducing takeouts (not just on gimmick Pick 5's), we might just see some growth and some light at the end of the tunnel for the industry which continues on its downward spiral:
HT EQUIDAILY
Pull The Pocket has a good post up on positioning horse racing from a marketing stand point. Conclusion, way too many cooks without a clue. There are right answers out there, but those who have a say today, give the wrong answers and worst of all, act on them.
HANA ANNOUNCES POOL PARTY FOR MOLSON PACE NIGHT AT WESTERN FAIR ON FRIDAY
HANA (Horseplayers Association Of North America) has organized a late PICK for Pool Party. Track takeout for Western Fair's Pick 4 is 15%.
On that night, Canadian Horseplayers through HPI will get 10 times rewards on triactors. Most American Horseplayers can get a great deal too at ADWs like Horseplayersbet.com.
Here is a free program from Western Fair's site for Friday night.
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